Why nobody reads your emails

Instead of focusing on yourself, focus on the reader and what they would want to read. What problem are you solving for the reader of the email? If you can't answer that question you may want to consider not sending the email at all. If you have their company name you may also want to include that too.

Take the time to choose an attractive email template, along with a plain text version, to accommodate different browsers and operating systems. Be sure to cross browser test the email before you send it. Remember, we live the visual Facebook and Instagram world. People browse by and respond to images. Keep readers interested with a relevant or even funny image, an eye-catching GIF, and perky text that speaks directly to them. Set a goal for your emails, including a designated click through rate and responses to the call-to-action you include.

DeskAlerts messages can be used to send a wide range of content, including video. You can also hyperlink from within messages to drive your readers to longer content or information that resides somewhere else, such as on your company intranet or internet sites. You can send DeskAlerts messages to the entire workforce, or just to specific groups of people. For example, you might need to send a reminder about financial reporting deadlines to your accounting team and not bother the rest of the workforce with this information.

Or perhaps there is an event for employees being held in a particular city, so only the ones in that location need to get the information. This is just the core function of DeskAlerts. Send urgent notifications to any corporate devices: PCs, phones, tablets, etc. Bypass information overload. Deliver key information even if the computer is on screensaver mode, locked or sleeping. What does email overload mean for internal communications? It could be your writing style is confusing, or boring, or lacks a build up to a peak and crescendo, or maybe it just runs on and on too long, kind of like this sentence.

Because if you want to make money, or change the world, or grow your business to 6, 7 or 8 figures, then you need people to discover your message. Join the Brandetize Newsletter. Save it for your blog, or sales page, or Vanity Fair. Buckets for days. To do this, simply break your content up into smaller bite-size chunks. Bold things. And use italics.